My assistant Dave and I just dropped my latest mailer into the USPS’s hands. The 17 x 22 inch poster, printed on newsprint, features some of the beefcakes that I photographed for Philadelphia Magazine back in 2010. The images ran in the 2011 Best of the Shore issue in a photo essay about New Jersey Shore lifeguards. And, hey, who doesn’t mind looking at 22-inches of ab-tastic men and imagining you were on the beach.
Credit where credit is due: printing on newsprint was really Dave’s idea. Awhile back, Dave was telling me about experimenting with sending different media through his inkjet, including newsprint, and I immediately thought it would be the perfect timeless medium for the timeless image of a shore lifeguard. Nevermind that sending it through the inkjet might ruin my $1200 printer. Sometimes you just have to say “Fuck it.”
Because each of these is a hand fed print, we only sent out about 50 posters. If you’d like to see a copy, feel free to touch base and we’ll try to get you a copy and maybe put you on the list for next time.